According to Small Biz Trends, 82% of successful startup owners say that they are qualified to run their business even if they don’t have consistent funding. These are the ones who already have an idea of what products or services they want to sell and what creative marketing strategies they will use as well.
As a startup, building and marketing your brand is essential to gain more customers and one way to do this is to use a business vehicle. Here’s how to brand your vehicle for your business.
Deliberate On Your Goal
Do you want to use your vehicle as a moving advertisement? Or, do you want to appear more established as a company? Identifying your goal can help with designing an advertisement that will be placed on the vehicle of your choice. For startups, large-sized letters are recommended to help attract attention.
Consider The Right Context
There are several ways to add content to your company vehicle. Some startups simply use the logo and name of their business, while others add further details such as their telephone number and website. For first-timers, the content of your advertisement should be to inform potential customers what your service is all about and where to reach you. Any special service being offered should also be highlighted, as this will help customers know what separates your business from the others in the same industry.
Design The Layout
Creating the layout of the advertisement to be placed on the company vehicle is necessary to help with the branding. A photo editing tool can be used to determine where to place the logo and lettering on the vehicle. It is also a good idea to take a photo of your car so you can visualize how the logo will appear. When shooting photos of the vehicle, go for different angles as this will help you get a better idea of how clear the ad will be when it has been printed and attached to the car.
Consider Your Color Palette
The color theme of the advertisement can help attract attention, which is why this should be considered when branding your vehicle. Bright and bold colors make it easier for the vehicle to stand out, but make sure that they match the essence of your business. For example, if your startup is related to food, red makes a great standout color to use. Meanwhile, green and white can be used for startups that are environment-friendly.
Utilizing a company vehicle to build a brand for your business is a marketing strategy that you should consider. There are a few tips to get vehicle branding correctly, such as determining your primary goal of placing an ad on the car, what the content will be, and its layout, as well as the color scheme. Getting your vehicle branding right can mean better visibility on the road and increase the number of customers reaching out for your service.