This was a tough year for many companies all around the world. Even though the Covid-19 pandemic accelerated the online industry, there were big side-effects for the marketing industry.
People nowadays cannot start their day without opening Amazon or Zoom, which proves that there were significant changes in people’s behavior. This means that the old marketing strategies are useless, and they need a re-work.
In today’s article, we will cover some of the post-Covid-19 marketing strategies that you need to consider in order to start fresh and get back on the horse.
Focus on Customers You Have
We all know that attracting customers is an expensive marketing strategy, but often used by many brands in order to increase their customer base. However, since the coronavirus outbreak, companies are more focused on keeping the customers they already have rather than attracting new ones.
This trend will continue for the next couple of months, and it is crucial to stay updated. As we mentioned before, the pandemic has shaken customer behavior, which is why it is important to restabilize your loyal customer base.
- Transfer all Things Online
If your company didn’t have a website or social media profiles before the pandemic, you are in serious trouble. Adapting to the accelerated digitalization is crucial for the success of your business. So, your first priority should be focusing on transferring your company and its products and services online.
You should work on a marketing strategy that will establish a better social media presence and provide online services globally. That is the only way you will be able to battle your competition.
Invest in Social Media Ads
The limited social interaction that came from the coronavirus crisis made some pretty big changes to all marketing campaigns. Nowadays, companies are allocating their resources that were selected for outdoor advertising to online ads.
Facebook ads, in particular, are quite affordable, even for local businesses. So, when you are planning your marketing budget, you need to allocate a big proportion, if not all, of your budget to online advertising, with a focus on social media.
Start With Exclusive Deals and Offers
The best way to increase online sales is by including exclusive deals and offers. Many companies went over the top, including huge price discounts and bundle products that increased their revenue substantially.
These kinds of promotions also will bring new customers to your business, and it is crucial for keeping up with your competition.
Rethink Your Communication Strategy
All events that happened this year made some changes in people’s communication. They are updating their old methods and replacing them with newer ones more suited for times like these.
It is important to keep up with such changes just because they will improve your brand voice, which many customers appreciate.
For example, it is time to rethink your newsletters or the type of content you are providing for your audience. You might also overhaul your emails, ads, videos, and webinars to suit the situation better.
Focus on Few Advertising Channels
Before the pandemic, businesses focused on running ads on many platforms, which enabled them to reach more people. That is about to change since many businesses experienced a big hit from the pandemic, and they have a limited budget for marketing investments.
This isn’t a bad thing. In fact, it can be better to focus only on a few advertising channels rather than going overboard. That way, you’ll have a better understanding of your ad’s performance, and you’ll have a chance to fine-tune your ads to bring more conversions to your website.
We live in tough times where businesses run like headless chickens all over the place. It is important to stay composed and carefully plan your marketing strategy for the future. You should also stay updated with the latest global news, just to see some changes that might benefit your business.
Every economy suffers from the Covid-19 crisis, and we are not talking only about businesses. The airline industry crashed, and so did the travel agencies. Even sports suffered, as they weren’t allowed to have fans in the audience.
The new NBA season kicks off at the 21st of December and, as for now, the only way to enjoy it is by watching the games at home or betting online (visit website).
Despite all things, we have to continue to work hard and find a way to overcome such problems.