Modern business methods often require an extraordinary approach and the study of advanced techniques, one of which is gamification. In this article, we will talk about how gamification can help your business.
Gamification is the introduction of game forms into the processes taking place in business, employee work, and marketing. This technique allows you to increase the efficiency of ongoing processes, involving your customers, employees, and other participants in the system.
The term “gamification” began to spread in the 2000s, and by the end of the decade, it became an actively used method, which today is becoming more widespread in various fields of activity. This is due not only to the fact that the business is looking for new opportunities to attract new users and promote the product but also to the total digitalization of many attributes of our lives. Against the backdrop of such trends, the introduction of game mechanics into everyday processes was only a matter of time. Despite the age of participants in gamified processes, game forms allow you to get an influx of positive emotions, and work dressed in understandable and accessible game mechanics can really be fun and motivate you to achieve the global goals set by the company. Social, mobile, and online games have become an integral part of our everyday life and the application of the practices that work in them often shows a successful result.
Gamification is used to stimulate the work of employees, increase sales of a company’s product, or attract new customers. For this, a system of motivation, statuses, and rewards is used.
Motivation
Motivation is a goal that is set for the participant, it can be, for example, a reward system that appears with the hierarchical growth of the participant. In marketing, this approach can be used to set up a discount or bonus system, allowing loyal users to save a little on purchases. The main principle on which this parameter is based is the involvement of the participant in the process, coupled with the formation of an internal desire to achieve certain goals set within the system. In this case, the purpose of motivation becomes the direction of passion with which we achieve our goals in games in order to complete work tasks.
Increasing the status
Increasing the status of a process participant is also part of gamification. Status implies an increase in the importance of a person within the framework of a built system. It can take the form of the position held, and client status. It also helps to form positive self-esteem in the user and stimulates further progress with the help of various progress indicators, such as ranks, badges, growth indicators, leaderboards, and other visual attributes.
The reward
The reward is due to the participants of the system in the form of a status increase, personal offers, and incentives that bring positive emotions. Complemented by game forms, the task of completing it can also be rewarded with material incentives, however, when introducing gamification into the system, the value of rewards for participants must be carefully balanced between the emotional pleasure received from the fulfillment of goals and the actual benefits that the participant receives.
Even mundane rehearsal processes, such as physical training, can be subject to gamification. Now mobile applications are widespread, which, for example, can calculate the number of steps taken by the user per day and reward the “player” with an increase in his status, mark his achievements and encourage him to move more during the day.
Various competitions held within the teams of large companies are also an example of gamification, introducing an element of competition into the team’s regular schedule. Within the framework of such competitions, both team and individual tasks can be set, according to which the distinguished ones are rewarded both financially and, for example, with an increase in status. Leaders can change every month or quarter, in order to keep the rest of the team motivated to be more united and more productive in their work. Similar techniques can often be observed in restaurants or public catering establishments.
Even mundane rehearsal processes, such as physical training, can be subject to gamification. Now mobile applications are widespread, which, for example, can calculate the number of steps taken by the user per day and reward the “player” with an increase in his status, mark his achievements and encourage him to move more during the day. In addition, many bookmakers or live casino use this technique to attract customers.
Various competitions held within the teams of large companies are also an example of gamification, introducing an element of competition into the team’s regular schedule. Within the framework of such competitions, both team and individual tasks can be set, according to which the distinguished ones are rewarded both financially and, for example, with an increase in status. Leaders can change every month or quarter, in order to keep the rest of the team motivated to be more united and more productive in their work. Similar techniques can often be observed in restaurants or public catering establishments.
