Producing your first video can be overwhelming and even scary. You are most likely going to be investing a lot of time and money into the recording and you will want it to be perfect. That’s your first mistake. Perfection will keep you in the re-shooting and editing process too long. Here are a few more tips to keep in mind for your first video production.
Develop a Plan
Modern, professional video production is complex and requires a lot of work to bring everything together. It’s essential to start with a plan before going any further. Start with a basic strategy and add details as more decisions are made. Consider your audience and objective throughout the planning phase for the production.
If the video’s going to have actors or a narrative, write the script. You don’t want to make it up as you go. Creating a storyboard is an excellent way to visualize your video before the recording begins. Additionally, if you’re handling the narrative or appearing in the filming and don’t have experience, start practicing. You want to be comfortable in front of the camera to install confidence in your brand. If you’re uncomfortable, viewers will know, and it could harm sales.
Pay Attention to Lighting
A common mistake beginners make with creative video production is lighting. Natural sunlight makes the best backdrop for your shoot. Pay attention to the time of day. Morning and evening sun provides the best setting. Avoid midday outdoor lighting. This is the brightest time of day. The overhead position often leads to heavy shadowing that’s hard to edit. If you can’t shoot the video outdoors, you’ll need professional lighting. Any substitute will show in the final cut.
Do a trial run without filming. This step will improve your team’s comfort level with the production. If you’re working with people, you don’t know for the first time. This part is even more essential. During rehearsals, everyone gets a chance to work together and get acquainted and comfortable in their roles, such as lighting, sound, actors, and directors. Yes, we said perfect shouldn’t be your goal. But practice brings you close to perfection, and that’s where you want to finish.
Don’t Skimp on the Video Editing Program
When you’re putting the time and money into producing a video, the last thing you want to do is cut corners on editing software. Stay away from freeware and only use free trials to make a decision on which program to use. If you don’t want the extra expense, you can hire a company to complete the editing for you. For businesses without experience using editing software, this might be the best option. It saves time and frustration while increasing the quality of your production. Are you still feeling overwhelmed? Consider passing the project to a company that specializes in creative video production. The right agency can work with you on cost and take the extra stress off your shoulders so you can focus on the tasks you do best.