How to use colors in advertising and marketing?

4 Mins read

Our brain will distinguish the quality of products and the brands based on using colors. The relations of our brains makes definite colors are important to link the break among advertising materials and relevant audiences. In the advertising industry, you will see commonly used colors again and again. Many competitors prefer these favorite colors. Based on the research, these colors make the audience connect with their needs in your brands. Follow our guidelines about color usage in advertising, marketing industries.

Importance of Color in Advertising and Marketing Areas

Nowadays, color marketing helps reach your messages to the audiences more efficiently by improving your marketing and advertising efforts. Colors will communicate with us and influence us more effectively to buy a product. Some colors will convince the audience to look fresher compared to different colors of the identical product. Even though this may seem like magic, there is consumer data that supports this theory. 85% of buyers refer to the color as the main reason to choose the products. Besides, 42% of the time, buyers will make their opinions based on the website designs with appropriate colors. And 52% of buyers will go for other brands and never return due to wrong color choice and poor quality designs. These data show you how the colors are contributing to the audience’s opinion compared to other factors.

How Colors Talk with Consumers

Everyone knows the importance of colors in advertising and marketing. However, the actual test lies in deciding which colors will communicate with your buyers. Color’s decision factor is based on the color psychology that you should know. For example, color red indicates passion and white for cleanliness, but this is the beginning of deciding sophisticated color to influence a consumer to buy the product.

Researchers have found the bond between definite colors and behaviors, such as black, orange, red, and royal blue, connects easily with more buyers. The navy blue and teal colors are the choices of bargain hunters. Other colors like sky blue, pink, and different soft colors will influence the traditional clothing shoppers. Likewise, brown is not a good option for packaging purposes as buyers think of overripe of fruits and rotting veggies.

Social Media Strategies

Facebook Ad Template:  Designing a Facebook ad is a difficult part of knowing your audiences’ tastes. The objective is to build a new ad from scratch, and the collection of ad templates will enhance the advertising and marketing strategies. Each of the Facebook ad template has a different format that helps to find the best one for your target audiences.

Using ad templates, it is easier to design a more consistent campaign for your brand and products. These templates assist in building your ads that are aimed at your target audiences. The template will save you time and provide ample opportunities to look at other significant sides of your campaigns.

The ad template will improve your target audience by the following ways like increasing mobile app installations, establishing brand awareness, improving product catalog sales, driving traffic to the website, bringing the audience to your events, making the audience start shopping, and gathering leads with sign-ups.

Free power, amplify post engagement, advertising through chatbot, make traffic for store location, increase conversions, acquire local awareness, improve brand engagement, enhance product launch awareness and emphasize the collection of products are some benefits. These templates will help learn about your target audience’s preferences, provide a discount to improve your sales, improve an abandoned cart, and make sign-ups for the newsletters.

These ad templates, including a form, help Facebook users fill their names, email addresses, and other information directly. Sometimes your customers will see the product and leave from your website. The template acts as a reminder for customers to get them back to your website and buy it.

Instagram Marketing Strategy: It is essential for every business to have a social media strategy to stay alive. Social media marketing is incomplete without Instagram marketing. In less time, Instagram turns out to be a top platform for the advertisers who are looking for the target audiences. This platform has 1 billion active users and 70% of hashtags are related to branded products.

The marketing strategies include increasing the followers’ base to drive sales, check your page’s first impression from your followers. Post any content related to your brands on a normal basis and sometimes post some funny pictures such that your followers don’t leave your account.

The Go-live feature on Instagram offers you the chance to connect with target audiences. Regularly post pictures and videos that relate to your brand story. Associate with social influencers to endorse your brand and products. You have to run contests by adding hashtags for improving the sales of your products.

Other strategies like you can run ads for targeted consumers. Using shoppable posts you can sell products directly and also navigate your audiences to the website for buying products. Also, you have to respond to consumers’ comments and clear their doubts about the products. Finally, provide discounts at regular intervals of time for your followers.

Usage of Colors

Colors will influence your buyers and every color will suit different situations. Follow the details below that each color suits for specific situations such as to reach your advertising and marketing goals. Pastel colors in specific are very trendy and picking up the market like never before.

Blue is a masculine color that indicates calmness, refreshing, tranquility, stability, responsibility, peace, and relaxation. This color is popular for banks, yoga studios, and safety gear brands like helmets and goggles. Green is a cool color that is used to represent the environment, health, good luck, growth, wealth, harmony, and balance. Purple is a mysterious color that indicates royalty, luxury, intrigue, magic, military honor, wealth, imagination, and spirituality.

Other colors like red are the attention seeker colors which represent passion, high energy, love, warmth, fire, warfare, anger, danger, and confidence. Red helps to improve people’s metabolisms, so it is perfect for a restaurant’s website. Orange is a cheerful color that indicates affordability, vitality, friendliness, humor, and seasonal changes. Yellow represents energy, happiness, danger, youth, playfulness, cheerfulness, and warmth. Brands like power tools will use yellow to display “handle with care”.

Pink color relates to girls that represent fun, girly, upbeat, sweet, delicate, romantic and peaceful. This color is popular for cakes and pastries. Gray color indicates professionalism, practicality, neutral, efficient, formal and corporate. IT companies will use this color for their company’s website. Black color shows the powerful and bold characters of human beings. This color represents luxury, mystique, power, formality, elegance, darkness, mystery, sexuality, control and the occult. White color is a fresh mint in the box that indicates cleanliness, purity, blankness, simplicity, youth, honor, peace, blandness and coldness.

Now you will have a better knowledge of how to use colors for marketing needs. By working with more colors, it will become easier to communicate your messages to the target audiences.


About author
Breanna, with the help and support of BeDoper's audience, provides fresh news on the tech and EdTech daily to your screen. Stay connected with Breanna on FB, Twitter, and Pinterest to spice up your feeds and productivate your time.
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